Objective

The purpose of this qualitative study is to find out “what the consumer has mind.” Identify feelings, thoughts, intentions, habits and consumer behavior, identify possible methodological difficulties in a study, and clarify some issues that are not clear about the research problem. From qualitative techniques, the respondent can project emotions, needs, motivations, attitudes and values. The qualitative study allows more detailed information on a particular topic to build new concepts and products and services suitability.