Objective

The purpose of a quantitative study is to answer the question “how much?” for each objective of the research project. The numerical measurement with statistical method is the most appropriate, hence the need for such studies to be carried out from the preparation of samples from a universe, and the results will be analyzed and interpreted from averages and percentages of the responses. Quantitative studies may provide satisfaction rates, measurement and consumption habits, indexes, target audience profiles, intent level, organizational climate, recall, and others.