Methodology

Idealis Pesquisa’s operation method involves both market study through quantitative or qualitative research and business consulting. The consulting stage is based on the information gathered, combining the traditional role of research to business guidance. All to assist the client’s decision-making process in several segments, counting with the expertise of analytical and creative professionals who can manage projects, establish relationships and present conclusions.
Research basic flow

A. DEMAND REQUEST

B. PRE-BRIEFING AND RESEARCH PROJECT
The client’s demand is analyzed to define the appropriate methodologies for each case and the execution planning, considering techniques, timeline and costs.

C. TECHNICAL PROPOSAL
The technical proposal is presented to the client, which defines the research components, study models, lead times and total investment. On this basis the client has an extensive design concept.

D. APPROVAL
Client’s analysis time to approve research steps.

E. FINE TUNING AND TIMELINE
Once approved, the project will be reviewed in order to optimize information and its variables, together with the client.

F. EXECUTION
Stage of effective procedures application: developing instruments, data collection, fieldwork, process evaluation, data processing and information analysis.

G. PRESENTATION
The results are widely considered to present findings and recommendations to the client, according to the initial demand goals.

H. REPORTING
The final report features the client scenario analysis with strategic bias towards implementation of actions, recommendations and plans to achieve the desired goals.