Data collection

Having the right staff and structure for each opinion and market research model, Idealis Pesquisa is prepared to perform different data collection methods according to the quality standards The ICC / ESOMAR Code – ABEP.
  • CATI: phone interviews
  • CAWI: online/web-based interviews
  • Mobile: interviews through tablets and smartphones
  • Mixed Mode: web and CATI mixed interviews
  • CAPI: in person interviews
  • IDIs and Discussion Groups: in person or online (Focus Vision or TVLink)
  • Mystery Shopping: hidden or mystery client
  • Ethno: ethnographic studies
  • Bulletin Board: online or offline consumer journals